Chelsea v Leicester line-ups: Terry decision, Blues trio injured, Foxes rotate

first_imgChelsea boss Antonio Conte has resisted the temptation to recall John Terry following his injury for the game with defending champions Leicester.Conte has made only one change from the side which beat Hull before the international break, keeping three at the back.Willian is on compassionate leave following the death of his mother, and Pedro comes in.Minor muscular injuries to Branislav Ivanovic, Cesc Fabregas and John Mikel Obi have ruled them out, with Ola Aina and Dominic Solanke on the bench.Oscar is not involved as he has flown to Brazil due to family illness.Leicester have made three changes from the side that drew 0-0 with Southampton, with the midweek Champions League tie in the back of their mind.Riyad Mahrez, Islam Slimani and Danny Simpson all drop to the bench, with Jeffrey Schlupp, Ahmed Musa and Luis Hernadez coming in.Chelsea: Courtois; Azpilicueta, Luiz, Cahill; Moses, Kante, Matic, Alonso; Pedro, Costa, Hazard.Subs: Begovic, Aina, Terry, Chalobah, Loftus-Cheek, Solanke, Batshuayi.Leicester: Schmeichel; Hernandez, Huth, Morgan, Fuchs; Albrighton, Drinkwater, Amartey, Schlupp; Musa, Vardy.Subs: Zieler, Simpson, King, Mahrez, Gray, Ulloa, Slimani. See also:Chelsea development side held by LeicesterChelsea v Leicester: five key battlesConte on Batshuayi, Hazard’s role, Leicester, Man Utd, Kante and three at the backFollow West London Sport on TwitterFind us on Facebooklast_img read more

Why Most Facebook Marketing Doesn’t Work

first_imgGuide to Performing Bulk Email Verification guest author 1 Facebook is Becoming Less Personal and More Pro… Related Posts For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here’s what we have learned doesn’t work, and more importantly, what does work.First, deep campaigns don’t work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such. Unfortunately for agencies and the brands that drop a lot of cash, Facebook users decidedly don’t like deep campaigns.Guest author Peter Yared is the vice president and general manager of Webtrend Apps, a platform used by top brands to engage their customers on Facebook, iPhone and Android. He has has an extensive background in highly scalable Internet infrastructure and tools, and has authored patents on fundamental Internet infrastructure including federated identity and data marshaling.They do not like to spend 20 or 30 minutes on a single brand’s page, unless they are consuming innovative, funny, or exclusive content. So a travel site looking for a long time spent on a page should not put up a treasure hunt on a world map where you invite your friends and can together find great prizes after exploring cities. Sounds good in a pitch meeting, but it results in abysmally numbers of active users.Facebook users are very sophisticated, and there is no way a single campaign is going to compete on game mechanics with CityVille. If you want to build CityVille, it might work. But, even Netflix pulled their Facebook app. You’re better off putting up a bunch of funny videos from around the world and leave it at that.Lots of Apps on One Tab Don’t WorkIt is easy to think of a Facebook tab like a Web page, and throw a bunch of features on it – such as a poll, gifting, and some videos – all on one tab. However, most users do not show up on a Facebook tab like they do on a Web page. They are usually coming in by clicking on a page’s newsfeed posting (“What kind of traveller are you? Take the quiz!”), a friend’s newsfeed posting (“I’m a cranky traveller! What kind of traveller are you? Take the quiz?”), or a Facebook ad (“Find out what kind of traveller you are!”).Now, if after clicking on one of these links a user is dropped into a Facebook Page tab with eight different things on it, they are not going to see a quiz immediately and move on. There should only be one engagement feature per tab.Sweepstakes Don’t WorkAfter an initial onslaught of Facebook sweepstakes promotions, marketers are learning that sweepstakes have very low conversion rates and almost no viral uptake. We’re also learning that they attract unengaged users who are there for the prize rather than a relationship with the brand. Facebook users like to click around and look at stuff, and absolutely do not like filling out forms. We have run highly promoted sweeps campaigns for major artists that included things like backstage passes and a limo ride to the show that had abysmal conversion rates. There is absolutely no incentive to make sweepstakes social.Why would you invite more people to join a sweepstakes? It reduces your own chances. Have you ever seen a “I just entered a sweepstakes and you should to” posting on someone’s wall?One attempt to increase viral spread in sweepstakes is to offer more prizes when there are more entrants, but all that does is confuse users with conflicting agendas. There is a disincentive to invite people since it reduces your chances of winning, but if enough new people join up perhaps you can win something else… “Ah, too confusing, I’m going to watch videos instead.”Photo and Video Contests Rarely WorkA lot of brands like to do photo and video contests, but unfortunately they do not have the user base that likes to submit photos and videos. Travel and photography brands? For sure. Mobile carrier? Beverage brand? Not likely. Even clothing brands can’t pull this off.Uploading a photo or video is a big investment on the part of the user, and they do not expect to do it for the vast majority of businesses. These campaigns also require the labor to moderate the submissions. If you must run a photo or video Facebook campaign, the best way to do it is actually NOT in an app.Instead, have users upload the photos and videos to the brand’s page, and moderate them there. Then have users get their friends to Like the photos or videos. This way, the campaign leverages all of Facebook’s viral channels around photos – when the user uploads the photo, when they Like the photo, when their friends like or comment on their photo submission, it is all highly likely to show up in their friends’ feeds, drawing traffic. The great thing about this is that it is easy to do for free, since using all of Facebook’s photo and video features are free, and users get to use the known Facebook photo and video interface, which increases conversions.Like Blocks Rarely WorkLike blocking, where a user has to “Like” a Facebook Page in order to access a feature, typically has a 50% or more drop off rate, even when there is something there that is actually worth liking the page to get, such as exclusive content or a great coupon. Putting a Like block on basic content will almost guarantee a 100% drop off rate.Be very, very selective about Like blocks and be sure to tell the user that it is worth it to them. A Like is the mailing list opt-in of the Facebook world, so be willing to offer up some goodness and know that most will opt not to Like.Extended Permissions Rarely WorkA brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction. What do you do with a friend? Comment on their photos, like their status, vote on their outfit.Asking the user for a laundry list of access to their profile usually results in a 30% or more drop off rate, and that is for well known brands that they trust. Do you really need to know their relationship status? Generally a brand already knows its demographic – does a youth-oriented clothing brand really need to validate that it is 16 to 25 year-old women that are engaging with the brand?So while it sounds good to ask for extended permissions, do the math and monitor the drop off rate to ensure that it is worth it to you, otherwise the overall campaign ROI may not turn out the way you want, especially if the campaign is being graded on number of engagements.Unbranded Apps Don’t WorkIt’s got to look good, and be on brand. In the early days of Facebook, a brand could put up a basic presence with some turnkey apps, and users accepted that. Now that Facebook is all grown up, a brand presence needs to be on par with its website. Facebook users are savvy and will judge your brand in comparison to the best they’ve seen.Dedicated Facebook Storefronts Kinda Work Right Now, But Soon Won’t WorkDedicated Facebook storefronts are the rage on Facebook right now, but they are unfortunately not integrated with an e-commerce site’s existing payment and inventory systems, and are therefore a logistical nightmare. The best bet right now is to list featured products on a Facebook Page with click-thrus off of Facebook to the e-commerce site.Now that Facebook is supporting iFrame tabs in pages, an existing e-commerce site can be skinned to fit in a 520-pixel-wide Facebook Fan Page, thereby integrating existing payment and inventory systems into the Facebook Page.So What Does Work? Promotions and Consistent, Lightweight EngagementMake sure your fans get something in return for liking your page with promotions likes offers for fans that they can easily redeem. The more lucrative the deals offer, the more sharing with friends will happen. Fans want things like exclusive products/services, drastically discounted prices akin to Groupon type deals, and early notification and registration for upcoming events, ideally exclusive to fans. Promotions should make the fan feel like they are a brand insider, not just a standard consumer.A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed.A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction. What do you do with a friend? Comment on their photos, like their status, vote on their outfit. These types of interactions take seconds, not minutes, and definitely not hours.A brand on Facebook should offer their users regularly updated, simple to interact with engagement features. Each of the engagement apps should be fully branded, and run in a separate tab with traffic driven from wall posts, newsfeed and Facebook ad units to increase engagement. Start with a personality quiz. Then two weeks later put up a poll. Then try a trivia app. For special events, put up a gifting app for Valentine’s Day, or for the holiday season, a holiday song card.Some brands, like media properties and well-known consumer brands, get an immediate fan base for this type of lightweight engagement. For the rest, building a fan base on Facebook is no different than building a mailing list in the previous generation of the Internet. It takes consistent engagement, and builds over time.Methods to accelerate growth include tying Facebook ad campaigns with engagement apps and driving traffic from the homepage. The apps should still be lightweight and fun, with the conversion goal of getting the user to like the brand.The point is to regularly put up new, fresh engagement features that are easy and fun for users to interact with, that they will want to post to their wall and share with their friends. Then users will interact with your brand just like they interact with their friends on Facebook!center_img The Dos and Don’ts of Brand Awareness Videos Tags:#Facebook#marketing#web A Comprehensive Guide to a Content Auditlast_img read more

You Are a Commission Only Salesperson

first_imgI just spoke to a group of people learning to master the digital channels. I opened by asking for a show of hands as to who in the room worked as a commission only salesperson? Not a single hand was raised. I’m certain they thought I was in the wrong room.So I asked for a show of hands from people who believed that the results that they produce in business and life are the direct result of their ability to sell themselves and their ideas, their ability to influence and persuade others. Every person in the room raised a hand. I asked again how many believed they were commission only salespeople … again, every hand.Now I want you to raise your hand.People don’t want to believe that they’re salespeople. But they are. You are. If you don’t describe yourself as a salesperson, it’s even worse than that: you are a commission only sales person. Whether or not you know it, believe it, or accept it, it’s true.All of the results that you produce in business (and life) are the result of your ability to sell yourself and your ideas. The only thing that you have any modicum of control over is yourself. The best you can hope for with other people is influence; you’ll never control them. The results that you produce are necessarily the result of your ability to influence other people.So is the money you make. The amount of money you earn (your commission) is a direct reflection of the value you create. The more people you persuade to let you create value for—and with—them, the more money you make.Do you believe this to be true? Then what do you need to change? Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Nowlast_img read more

Catalan leaders plan legal challenge to Spains takeover

first_imgMADRID – Catalonia’s political leaders plan to bring a legal challenge to prevent the Spanish government from removing them from office and taking over running the region to stop its push for independence, a regional spokesman said Tuesday.Appeals will be lodged in Spain’s constitutional and Supreme courts against Prime Minister Mariano Rajoy’s decision to sack Catalonia’s government and curtail the regional parliament’s powers, regional government spokesman Jordi Turull said.If the regional government is not successful in Spanish courts, it will pursue the case in international courts, Turull said.Spain’s Senate is expected to approve Rajoy’s plans on Friday, triggering previously untapped constitutional powers to act against Catalan leaders accused of violating the law by holding a secession referendum and preparing to declare independence.“We are going to respond in a very solid way,” Turull said at the end of the regional government’s weekly cabinet meeting. “We will exhaust all internal ways in order to turn to the international justice if needed.”Catalan separatist leader Carles Puigdemont has a last chance this week to defend his case before Senate members, and some speculate he may do so Thursday or Friday — when he could cross paths with Rajoy.But Puigdemont could pull a surprise by instead attending a meeting at the regional parliament in Barcelona Thursday, where he could declare independence.There’s also speculation that Puigdemont may alternatively call an early regional election and avoid central government intervention.Calling such an election would indicate that Catalonia was willing to return to the fold and act under Spanish laws, rather than flout them by declaring independence.Justice Minister Rafael Catala said Tuesday that Puigdemont must state he is willing to abide by Spanish laws and also clarify if he declared independence in an ambiguous speech he gave Oct. 10. The speech followed a banned referendum that the Catalan leader said gave him a mandate to secede.More details about the effect the political crisis is having on Catalonia emerged Tuesday when Caixabank, Spain’s third-largest bank, reported it suffered a “moderate” but temporary run on deposits due to the crisis over the region’s independence bid.The bank transferred its headquarters from Catalonia to the Valencia region on Oct. 6.Presenting the company’s earnings for the first time in the city of Valencia, CEO Gonzalo Gortazar declined to give details on the value of the withdrawn deposits, but said the losses had “been reversed” and the bank continued to grow.Gortazar said the headquarters relocation was definitive. Local media reports quoted him as saying the bank does not currently plan to move any jobs out of Catalonia.A second bank, Sabadell, and more than a thousand other companies have moved their official bases out of Catalonia to ensure they could continue operating under European Union laws if Catalonia breaks away from Spain.____Parra contributed from Barcelona, Spain. Associated Press writer Barry Hatton in Lisbon, Portugal contributed to this report.last_img read more

Sensex soars 537 pts Nifty reclaims 11400mark

first_imgMumbai: The BSE Sensex soared 537 points and the NSE Nifty reclaimed the 11,400 level Friday in a broad-based rally led by banking and auto stocks ahead of exit poll results, despite global headwinds. The 30-share BSE benchmark closed 537.29 points, or 1.44 per cent, higher at 37,930.77. It hit an intra-day high of 38,001.13 and a low of 37,415.36. Similarly, the broader Nifty rose 150.05 points, or 1.33 per cent, to settle at 11,407.15. During the day, it hit a high of 11,426.15 and a low of 11,259.85. Also Read – Commercial vehicle sales to remain subdued in current fiscal: Icra In the Sensex pack, Bajaj Finance and Bajaj Auto ended up to 6.09 per cent higher after posting strong quarterly numbers. Hero MotoCorp, Maruti, Kotak Bank, HDFC, HUL, M&M, HDFC Bank, ITC, ICICI Bank, Axis Bank, Coal India, SBI, IndusInd Bank and Asian Paints were also among the top gainers, rising up to 4.26 per cent. On the other hand, Yes Bank, Vedanta, Infosys, HCL Tech, Sun Pharma, TCS and NTPC ended up to 2.36 per cent lower. Also Read – Ashok Leyland stock tanks over 5 pc as co plans to suspend production for up to 15 daysInvestors lapped up banking and auto stocks, boosting key indices, ahead of the exit poll results scheduled for Sunday. Broader indices followed the benchmarks, with the BSE mid-cap and small-cap indices settling in the green. While Japanese stocks ended higher, bourses in China and Korea ended in the red amid the US-China trade conflict. European equities too opened significantly lower. The Indian rupee depreciated by 16 paise to 70.20 against the US dollar intra-day. Global oil benchmark Brent crude was trading 0.26 per cent higher at USD 72.81 per barrel.last_img read more

Dunns dismissal becomes more clear after new details arise

Then-redshirt-sophomore running back Bri’onte Dunn (25) carries the ball during the 2014 OSU Spring Game on at Ohio Stadium.Credit: Lantern file photoThe dismissal of Bri’onte Dunn from the Ohio State football team has become much more clear, as today new details arose about an alleged altercation between Dunn and a woman who is thought to be his girlfriend.Dunn, 23, was dismissed from Urban Meyer’s team on Monday for a “violation of team rules” according to the coach of the Buckeyes. First reported by 10TV, a 911 call placed by the woman early Sunday morning outlined a series of events that ended with a protection order against Dunn and his dismissal from the team. The dialer claimed Dunn had struck her, then began to choke her when she returned some time later.“He hit me the first time at 4:40. I left,” the caller told police. “Then I was just calling my friend and see if I could sleep somewhere and nobody answered. So I made a circle back around and came back here and he was still here. So I came upstairs and I said, ‘You need to leave before I call the cops.’ He saw that I had my phone out cause I was going to try to record it because this isn’t the first time that this has happened and that’s when he started going crazy.”There have been no criminal charges filed against Dunn other than the protection order.Dunn was entering his final year of eligibility with the Scarlet and Gray after graduating at the end of the 2016 Spring Semester. read more

Hillman continues to spark OSU offense

A “say hey” to Ohio State’s outfielder Dee Dee Hillman might mean more than just a greeting.Hillman compares her softball prowess to Major League legend Willie Mays.“We have the same mentality that wherever the ball is hit, I’m going to get it,” Hillman said. “That is my outfield mentality. I love to make the plays that seem to be impossible. I love the challenge.”Not only can Hillman play defense like Mays, making only one error this year, but she hits like him as well.In a two-week span from April 21 to May 2, Hillman had a .524 batting average from the leadoff position.The team went 7-1 during this stretch, including a split series over the No. 2 team in the country, Michigan.Batting first in Ohio State’s lineup is an important role, which she considers an honor.“It’s my responsibility to get everybody off to a good start and set a good tone,” Hillman said. “I think it’s my job to break the ice.”Coach Linda Kalafatis has simple expectations for her leadoff hitter when she approaches the plate.“Get on base and challenge the defense,” Kalafatis said. Hillman’s role as the leadoff hitter is enhanced because of her ability to put the ball in play.She has only struck out 12 times all season.“It comes down to being relentless and knowing that (the pitcher) is not going to get me out,” Hillman said.Though Kalafatis has simple expectations, Hillman has had to work hard to fulfill her coach’s wishes.“I know I have been putting a lot of extra work in and all the extra swings in the (batting) cages is really starting to pay off,” Hillman said.Hillman’s work ethic spotlights her versatility. She is the only player listed on the roster as a switch hitter. “I switched over from a righty hitter to a lefty when I was about 14 and it has its advantages,” Hillman said. “The fact that you are two steps closer to first base is really huge. Another advantage is that you can mis-hit and still beat it out.”As the junior’s confidence has been increasing with every game, she has made big strides compared to last year.In 2009, Hillman hit .297, whereas this season she is second on the team with a .361 batting average. Her big strides are evident in the batter’s box, but much shorter on the base paths. Hillman led the team last year with 17 stolen bases. This season, she only has five.One reason Hillman has not been able to “run like Mays” is because of a lingering hamstring injury, but her coach believes there is a bit more strategy to worry about.“We don’t want to open up first base and invite teams to walk Sam Marder,” Kalafatis said. “We don’t want to open the base up.”As the regional tournament approaches, Hillman is already looking to change up her game for next year.“As I am getting older, other teams start to know you a little bit better and start to scout you more.” Hillman said. “So, if it comes to bunting or just working more on power-slapping to hit it more in the gaps, I’ll do whatever.”In the end, Kalafatis is aware of Hillman’s big goal.“She wants to be an All-American,” Kalafatis said. read more

Weekly football picks Week 6

Quinn Pitcock Dallas Lauderdale Last week: 3-1 Overall: 12-5 Picks: Ohio State, Michigan State, Florida James Laurinaitis Last week: 3-1 Overall: 12-5 Picks: Ohio State, Michigan State, Florida Last week: 3-1 Overall: 9-8 Picks: Ohio State, Michigan State, Florida Zack Meisel Last week: 3-1 Overall: 12-5 Picks: Ohio State, Michigan, Florida Little changed standings-wise last week, as all five participants in the Weekly Picks Challenge correctly predicted three out of the four games. This week, the only game featuring different predictions is Michigan State-Michigan. Justin Zwick remains atop the leaderboard with a 14-3 overall record. A three-way tie for second place has James Laurinaitis, Dallas Lauderdale and defending champion Quinn Pitcock at 12-5.  THIS WEEK’S GAMES Indiana @ No. 2 Ohio State No. 17 Michigan State @ No. 18 Michigan No. 14 LSU @ No. 12 Florida Last week: 3-1 Overall: 12-5 Picks: Ohio State, Michigan, Florida Justin Zwick read more

Penn State awaits Ohio State mens hockey in final regular season series

Junior forward Ryan Dzingel lines up for a shot against Michigan State. The teams tied, 1-1, Jan. 11 at the Schottenstein Center. Credit: Kelly Roderick / For The LanternPostseason hockey is almost here, but before the Ohio State men’s hockey team (15-12-5, 5-8-5) can start packing its bags for the Big Ten tournament, it must travel to Penn State (6-24-2, 2-15-1) for the first time in program history.With two games remaining in the regular season, OSU’s first round matchup in the conference tournament is all but set. The Buckeyes are currently in fourth place, and can’t leapfrog Michigan into third, nor can they fall lower than fifth. Michigan State sits two points behind OSU, and is also locked into fourth or fifth place.In the Big Ten tournament, one of the two quarterfinal contests is between the No. 4 and No. 5 seeds, which means the Buckeyes and Spartans are slated to face each other Thursday in St. Paul, Minn., with their respective seeds yet to be determined.The Buckeyes will again be without senior Alex Szczechura this weekend. The forward missed both games against Minnesota last weekend after sustaining an injury against Michigan on March 2.Despite its tournament opener already being set, OSU coach Steve Rohlik said the weekend’s games against the Nittany Lions are still important to his team.“We obviously know who we’re playing in the Big Ten tournament, (now) the thing that we’ve got to do is get better this weekend,” Rohlik said. “We’ve got to play the best hockey we can Friday and Saturday and try to get as many points as possible.”Things haven’t been easy for PSU in its second season as a Division I program. It enters this weekend having lost five straight, and has only won two conference games all year. But Rohlik called the poor record “deceiving,” especially considering the team still has had some notable results at home — including a 4-0 win against Michigan.The Buckeyes swept the Nittany Lions in Columbus earlier in the season, but senior defenseman Curtis Gedig said getting results on PSU’s home ice won’t be easy.“They’ve always hung in there with teams, so it’s not like we can take them lightly,” Gedig said. “They’re a hard-working team that won’t give up no matter what the score is, so it’ll be a good test for us going into the playoffs because it’ll feel like playoff hockey.”Freshman forward Nick Schilkey, who scored the clinching shootout goal against Minnesota Saturday, reiterated that this PSU team was going to give OSU all it could handle.“We know that we have to play hard and play our game,” Schilkey said. “We can’t look past them at all because if we do there’s a great chance that they’ll get the best of us, so we’ve got to stick to our game plan.”The Buckeyes and Nittany Lions are scheduled to face off at 7 p.m. Friday and 3 p.m. Saturday. read more