first_imgThe shooting of the second part of the Hollywood movie “Mamma Mia” last year at various locations on the island of Vis has aroused a lot of interest among film audiences around the world. Famous actors occupied Vis at the time and did the filming for the musical, and after a year of preparation, the film finally came to movie theaters around the world, including Germany.”Mama Mia 2″ premiered at the legendary cinema in Berlin’s Zoo in July 19, and the CNTB took the opportunity to present Croatia as an excellent location for film tourism. Namely, in cooperation with the PR agency Lieb Management, the CNTB invited 30 influencers to watch the premiere of the film together, ie to socialize for the purpose of promoting Croatia according to multipliers followed by a wide audience on social networks.During the opening of the event, the director of the CNTB Representation in Germany, Romeo Draghicchio, presented Croatia to the gathered influencers as an ideal destination for filming and emphasized the innovations in Croatian tourism and the development of trends, with special attention to the island of Vis. The attendees were also shown a promotional video of the Croatian National Football Association with Croatian football players and other celebrities, which provoked additional sympathy from the audience, from which they emphasized that they were cheering for Croatia.Influencers were satisfied with the event and immediately published the first content on social networks, as pointed out in the CNTB, and earlier the Representation in Germany, in cooperation with the Tourist Board of Split-Dalmatia County, gave a group study trip for print media to the island Vis to show the locations of the filming of Mamma Mia.In addition, HTZ, in cooperation with the tour operator FTi, has launched a promotional campaign (video) that will be shown in various German cinemas during the screenings of the film “Mamma Mia 2”. Promotion through filmmaking has proven to be very effective, and in recent years German production companies have also made films in Croatia, which has contributed to the continuation of the successful trend of Croatian tourism in the German market.Share on your social networks the announcement of the film in German, below attached.last_img

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