At the presentation of the packaging of “Pazinski sukerančić”, the confectioners of the confectionery trade “Antica” and Davorka Šajina from the agritourism “Ograde” could be tasted, which went perfectly with the Malvasia of local winemakers Anđelini, Bažon, Benvenuti and Tomaz. The unique packaging of this traditional dessert was made for the purpose of promoting the cultural and gastronomic offer of central Istria and further branding and strengthening the recognizability of “Pazin sugar cake” as an authentic product of this region. But perhaps more importantly, thanks to the packaging, this authentic dessert got its selling element, both as a souvenir and for daytime sales. Packaging in three variants – small for one candy, medium for five, and large for 15 candies, was designed in collaboration with designer Tina Erman Popović. Special attention was paid to the quality of the boxes and their adaptation to transport, in order to preserve the unique shape of the candy, but also all its precious flavors and aromas. Inside the package there are information leaflets with the recipe in Croatian and English. Let’s tell stories, our authentic stories. This is just one in a series of activities by which the LAG “Central Istria”, as the holder of the project for the protection of “Pazin cukerančić”, seeks to preserve the valuable tradition of making cukerančić and further valorize it in gastronomic and tourist terms. “This unique package of Pazin candy will complete its presentation on the market, but also open up many new possibilities. We want these promotional packages to be used as a recognizable product or souvenir that will gladly be bought, as a dessert or souvenir, by both domestic and foreign guests, which will enrich the offer of confectioneries, souvenir shops, tasting rooms, wineries and restaurants. together and successfully we communicate the importance that cukerančić has for this area” said the Mayor of Pazin and the President of the Central Istria LAG Renato Krulčić. In Pazin, the promotional packaging of “Pazin sugar cake” was presented, the only Istrian dessert included in the List of protected intangible cultural assets of the Republic of Croatia. A dessert that every guest of central Istria must try, especially because it goes well with Istrian Malvasia, which is an additional dimension. A small step forward in the promotion and branding of Istria, and a big step for “Pazinski cukerančić” which has gained a new dimension and a new life cycle as of today.