Branding of Vukovar through urban visual identity

first_imgThis year, too, a street art festival called will be held in Vukovar VUKOVART – goes vertical! co-organized by Vala kulture and the City of Vukovar, as a continuation of last year’s international event VUKOVART – Port of Art 2017. At several locations in Borovo naselje, the facades of buildings will be painted with murals world-famous street artists. Also, after a great collaboration s Planet Street Painting as a co-organizer, this year he is changing that role Val culture.The main goal of the project is to change the image of the city of Vukovar and put it on the maps of European and world contemporary art that will be recognized in Croatia and in the European Union, and finally the world, and last year is proof that the organizers succeeded.The festival will host the most successful artists from the world street art scene, and visitors will be able to observe the creative processes of muralists: Marine Capdevile from Spain, Rickey Lee Gordon from South Africa, Vere Bugatti i Fabia Fedelea from Italy, Elle & Pitra from France and two Croatian artists, Cheza and Sarma. The artists will paint the facades in Borovo naselje and the program will be accompanied by musical performances. The concert of General Woo on the Vukovar promenade is also expected.The festival is also intended for families with children, so the youngest creatives will be able to participate in children’s program “Chalk 2 ” and to announce fresh competition with world artists. The workshop will be led by Filip Mrvelj, who will refresh or restore his 3D image on the Vukovar bridge.The rich program will be completed by the screening of the film “First Journey” by Filip Mrvelj and Krešimir Herceg, which shows a 1000-kilometer long bike ride to the festival where Filip Mrvelj painted a picture of the connection between Croatia and France.The Vukovart Festival realizes the original idea of ​​the organizers to make Vukovar an open-air museum with its new attractive visual identity. The 3D images attract many tourists who come to this city on the Danube every day on cruises. In this way, Vukovar creates a new concept of branding the city by merging the archaeological, cultural and historical heritage with a new urban identity, modeled on famous European destinations such as Berlin. The result of this whole tourist story is that 3D graffiti certainly generated new added value in the tourist offer of Vukovar, and in combination with the rest of the cultural offer if it is combined into a complete tourist product, they can be an excellent new tourist product of Vukovar.This festival promotes Vukovar as a place that accepts all artists, ie creators of new values. Also, this concept changes the visual identity of the city and makes it a more beautiful place to live, but also in a way that the painted areas are an attraction for more and more tourists who come. It is a project that proves that we are systematically working on a continuous tourist offer and that Vukovar is opening up to various tourist interests.On the one hand, by renovating the facades and painting public areas, Vukovar is becoming a more pleasant place to live, while on the other hand, this festival creates a unique tourist attraction that is interesting to both locals and foreign tourists.This is another proof of how the enthusiasm of an individual can contribute to a new added value of the tourist and cultural offer of the city. This event is slowly becoming a new tourist product that can result in the motive of tourist arrivals of visitors to Croatia and even Europe. Yes, you can make a great tourist story out of “nothing”, but nothing goes overnight without the will and long-term work, recognizing the opportunity of the city administration, investing in a better tomorrow and the effort and synergy of all participants.And don’t forget, investing in events is not a cost, but an investment. An investment that in a couple of years will become a motive for coming and generate tourist consumption that is dispersed vertically and horizontally to other industries. That is the greatest power of tourism.Visit Vukovar from May 29 to June 10 and have a new experience – VukovART, port of artlast_img read more