Cover photo: CNTB / Maja Danica Pecanic The aim of this campaign is to highlight the importance of tourism worldwide by encouraging interaction by sharing promotional materials in the form of videos and photos with a common label #TogetherInTravel. Also, as pointed out by the CNTB, in addition to several European tourism organizations, to participate in a large promotional project whose holder will be European Travel Commission (ETC) and this through the promotion of several types of tourist products such as preserved nature and outdoors, and creative cities, history and cultural heritage. As part of the project, each country will select its most famous national dish, which will be promoted through video materials, photos and an original recipe. the official UNWTO website. The richness and diversity of Croatian gastronomy will be presented through Zagorje štruklji, a traditional specialty of Hrvatsko Zagorje. The video in which Croatia participates in the campaign shows the process of making Zagorje štruklji or štruklji whose popularity has spread from Hrvatsko Zagorje to other parts of Croatia, and today they are one of the trademarks of our gastronomy. At a time of the corona virus pandemic that has hit the tourism sector hard, the UNWTO seeks to show how culinary heritage gives people a strong sense of belonging and brings home a touch of local flavors that keep the dream of future travel alive. Croatia part of WTTC and ETC promotional campaigns The Croatian National Tourist Board has joined a campaign launched by the World Tourism Organization (UNWTO) with the aim of promoting gastronomy as an important part of tourism and the overall tourist offer. This gastronomic project is part of a big one #TravelTomorrow a campaign to highlight the fundamental and enduring values of tourism, including the culinary heritage of UNWTO member countries. The Croatian National Tourist Board will also join the promotional campaign #TogetherInTravel World Travel and Tourism Council (WTTC), a global authority in tourism representing the private sector and destinations in all parts of the world.