Queen of social media how the monarchy embraced Twitter and Instagram to

The Queen visits the Science Museum in 2014Credit:Getty During a tour of Australia, Fiji, Tonga and New Zealand in the Autumn, the Kensington Palace social media accounts also posted several images and videos taken by the Duke and Duchess of Sussex themselves, including a picture of the Duke rehearsing for a speech taken by Meghan, and one of the Duchess cradling her baby bump in a forest shot by Harry.In 2014, the Queen sent her first tweet in person while opening an information technology gallery at the Science Museum. The press offices of the Royal Households each have an official Twitter and Instagram account, sharing announcements and photographs of public engagements with social media users around the world.They have also begun to share photographs from engagements that the mainstream print and broadcast media have not been invited to observe, including a Kensington Palace picture of the Duchess of Sussex at a private meeting with academics earlier this month. When she ascended to the throne, news about the Queen was delivered via black and white newsprint, telegram and, in some fortunate homes, a terribly modern television set.But the monarchy, like the public, must move with the times, with Her Majesty leading the way in the social media era, it has emerged.The Queen’s director of communications has disclosed that the Queen is “very supportive” of the “big ideas” the palace has for social media, believing it can “spread a bit of the magic” of the monarchy to the public around the world.”The Monarchy has to be seen to be doing its job, otherwise people ask why we need it, which goes full circle back to what our job is, which is to engage people in the purpose, relevance and value of a modern Monarchy,” said Sally Osman, who this week left the Buckingham Palace press office after five years.–– ADVERTISEMENT ––”Digital is right at the centre of everything.”Of the Queen, she added: “She is very supportive of the big ideas we have for social media in the future.” The Queen visits the Science Museum in 2014 It read: “It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R.”Since then, the accounts of the Royal Family, Clarence House and Kensington Palace have grown exponentially, with 3.85m following the main social media account on Twitter, and 7.1m following the Cambridges and Sussexes on Instagram. Speaking of 21st century communications, Osman told CorpComms magazine: “Social media can also spread a bit of the magic – the views from the inside.”Asked about the bureaucracy of the Royal household, she added: “If you have a great idea, you can send a memo to the Queen and if she says ‘Yes’, you’re off. She is amazing at seeing the value of doing things.” read more